SaaS / FinTech
B2B SaaS lead generation: $2M to $7.2M ARR in 9 months
B2B cyber security SaaS (saas / fintech) worked with Level Up on cold email + demo booking. Headline result: $7.2M aRR, up from about $2M.
Updated .
Results
$7.2M
ARR, up from about $2M
250%
Revenue growth in 9 months
142
Enterprise demos booked
3.8x
Pipeline velocity
What was the challenge?
The company sold custom cyber security software to healthcare, finance, manufacturing and telecom, which put it up against more than 30,000 competitors. The client is not named for confidentiality reasons.
The sales team had been let go, the pipeline was close to empty and revenue had slipped to roughly $2M a year. Previous agencies sent generic copy that landed in spam, and the website did not tell security buyers why the product was different.
What did we do?
One niche
Around 2,000 targeted emails over two weeks tested the financial sector. FinTech stood out because of its cyber compliance needs, so it became the focus.
A buyer funnel
Messaging written for CTOs, CIOs and security leads, with short case-study videos cut from client interviews leading every cold email.
The outbound engine
Campaigns to mid-sized FinTech companies across North America and Europe, sending 300 to 450 emails a day, plus a separate campaign to Fortune 500 FinTech decision-makers.
Automated demo booking
Interested replies went straight onto senior calendars. After the first deals closed, the path from first reply to signed contract was documented.
What were the results?
- Within a month of launch the campaigns were booking 3 to 4 sales meetings a week.
- Adding case studies to outreach produced a 5 to 7x lift in positive reply rate compared with sending without them.
- Over 9 months annual recurring revenue went from about $2M to $7.2M, a 250% increase, with 142 enterprise demos booked and deals as large as $210K.
What would we tell you from this one?
“The biggest lever wasn't clever copy. It was picking a niche. Trying to be the best option for four industries meant being nobody's first choice.”
Individual results vary with market, offer and sales follow-up.
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