Healthcare recruiting
Healthcare recruiting cold email: 65 meetings booked
All Med Search (healthcare recruiting) worked with Level Up on cold email, two audiences. Headline result: 65 meetings booked.
Updated .
Results
65
Meetings booked
45
Nurse meetings, months 1 to 2
20
Facility meetings, months 1 to 3
60,000
Emails across both campaigns
What was the challenge?
All Med Search places healthcare professionals in US hospitals. It needed both sides of the market: experienced Canadian nurses willing to relocate, and US facilities that needed staff.
The goal was to fill both pipelines through outbound rather than paying for more job board listings or advertising.
What did we do?
Two lists
Canadian nurses open to relocation, and decision-makers at US hospitals and medical centers.
Human sequences
A non-salesy sequence written for each audience, because they care about different things.
A/B testing
Subject lines, body copy and calls to action tested against each other.
Follow-up
Several follow-up touches for everyone who didn't reply.
What were the results?
- The nurse campaign sent 30,000 emails over months 1 and 2 and produced 45 meeting-ready leads.
- The facility campaign sent 30,000 emails over months 1 to 3 and produced 20 meetings.
- The best nurse campaign saw 48% of replies come back interested.
What would we tell you from this one?
“One campaign can't talk to two audiences. Nurses and hospital directors care about completely different things, so they got completely different emails.”
Individual results vary with market, offer and sales follow-up.
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